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South-Lane: Minimalist Scandinavian Designs That Stand Out

Founded in 2011, South Lane is a Swedish accessories brand with a focus on creating minimalist designs that stand out. Currently they are promoting their “Signature” collection of watches featuring solid or striped straps; whose colors cleverly represent some of the world’s leading fashion capitals and define the brand’s philosophy of mixing subtlety with innovation.

The Urbaner Collection features an unexpectedly elegant midnight blue watch face combined with a choice of bold-colored interchangeable nato straps. South Lane chose provocative names like “Attitude Junkie” and “Forever Rebel” to further promote the concept that these watches are best worn by fashionable gentlemen who naturally capture the spotlight.

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This watch from the Sodermalm collection is our favorite. We gave it nicknames like 'The Watch To Watch' and 'The Watch To Wear'. We have worn these watches for only two days now and we can say we already fell in love with the minimalistic design of the watches. For example, the numbers are not static but smoothly follow the directions of the pointers.

Click on the image to see full details.

All of these watches are available on the site of South Lane which (also) consists of great design and has a cool web shop. Good news, they ship these watches all around the globe.

SPECIFICATIONS
Quartz Japanese Made movement
Matt stainless steel case
5ATM Waterproof

Watch face: 40×40 MM
Strap length: 260 MM

Price 115€ / 150$

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